4th Edition

Questionnaire Design

by Ian Brace,Kate Bolton

Publisher: Kogan Page

Uncategorized

৳ 500.00

📚 Book Features & Quality
🔹 Premium Paper: Off-white Karnaphuli paper, 80 GSM
🔹 Perfect Size: B5 (a little smaller than A4 but bigger than standard books)
🔹 High-Quality Print: Computer printed, sharp and clear fonts
🔹 Durable Binding: Forma binding, strong and long-lasting
🔹 Elegant Cover: Paperback, portable and attractive design
🔹 Comfortable Reading: Ideal for eye comfort

Add to cart

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (6th Edition, 368 Pages)

Overview:

This bestselling guide provides practical guidelines for designing effective questionnaires across various industries. With the rise of online surveys, it addresses new challenges in capturing accurate and valuable data while keeping respondents engaged.

Key Features:

Comprehensive Guidance

Covers planning, structuring, and composing questionnaires.
Focuses on clarity of objectives before questionnaire design.

Updated for Modern Research

Recognizes the primacy of online surveys and the challenges of digital engagement.
Provides new bullet-pointed takeaways at the end of each chapter for easy reference.

Practical and Industry-Relevant

Suitable for market researchers, businesses, and organizations conducting customer and employee surveys.
Helps create engaging and effective questionnaires to ensure high-quality data collection.

Ideal For:

Market researchers looking to improve survey response rates.
Businesses and organizations conducting employee and customer surveys.
Students and professionals involved in survey design and data analysis.

A must-have resource for anyone involved in survey research and data-driven decision-making!

Title	Questionnaire Design
Authors	Ian Brace, Kate Bolton
Publisher	Kogan Page
Edition	4th
Number Of Pages	383

Ian Brace

Ian Brace is a leading expert in market research with more than thirty years of professional experience in survey design, questionnaire development, and consumer insight analysis. He has worked with several major international research agencies and has contributed to shaping modern research standards through his practical, data-driven approaches. Ian Brace is widely recognized for his ability to translate complex research concepts into clear, effective survey tools. His work is frequently used by marketing professionals, business strategists, and academic researchers who rely on accurate, high-quality data to make informed decisions.

Kate Bolton

Kate Bolton is an experienced market research specialist known for her expertise in designing robust surveys, qualitative research methods, and strategic insight development. She has worked extensively with brands, agencies, and research institutions, helping them create reliable data collection frameworks that support evidence-based decision making. With a strong background in practical research execution, Kate Bolton focuses on developing clear, user-friendly survey materials that enhance response quality and improve the overall research process. Her contributions have helped many organizations better understand customer behavior and market dynamics.

Kogan Page is a globally recognized independent publishing house specializing in business, management, leadership, marketing, HR, logistics, digital transformation, and professional development. Founded in 1967 and headquartered in London—with additional offices in New York and New Delhi—Kogan Page has built a strong reputation for producing high-quality, research-driven books for students, professionals, and industry leaders.

With contributions from renowned academics, business consultants, CEOs, and subject-matter experts, Kogan Page titles provide practical insights, up-to-date strategies, and real-world solutions. Their books are widely used in universities, corporate training programs, and professional skill-building.

Known for publishing authoritative and future-focused content, Kogan Page continues to help readers stay competitive in today’s rapidly changing business environment. Whether you are exploring leadership development, improving digital skills, or enhancing organizational performance, Kogan Page offers trusted resources that deliver measurable value.