1st Edition

Using Visual Data in Qualitative Research

by Marcus Banks

Publisher: Sage

Uncategorized

৳ 400.00

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Using Visual Data in Qualitative Research

A Practical Guide to Visual Methods in Qualitative Research

Key Features:

Explores Diverse Uses of Visual Data – Covers both researcher-produced and participant-generated visual data.
Comprehensive Introduction – Ideal for beginners looking to understand visual research methodologies.
Practical Insights – Discusses the collection, analysis, and interpretation of visual materials.
Applicable Across Disciplines – Useful for researchers in social sciences, anthropology, media studies, and education.

A must-read for qualitative researchers looking to integrate visual methods into their work!

Title	Using Visual Data in Qualitative Research
Authors	Marcus Banks
Publisher	Sage
Edition	1st
Number Of Pages	161

Marcus Banks was a prominent visual anthropologist known for pioneering work on visual research methods and the use of images in social science. He earned his doctorate in social anthropology and combined his anthropological expertise with film-making training, which enabled him to approach social research through both scholarly inquiry and visual media.

Banks served as Professor of Visual Anthropology at a leading university, where he taught and supervised research on visual methods, ethnographic film, and the analysis of visual data in social and cultural research. His interdisciplinary background — blending anthropology, ethnographic filmmaking, and qualitative research — made him uniquely qualified to guide students and researchers in using visual material as rigorous data sources.

He authored Using Visual Data in Qualitative Research, a widely respected and frequently cited guide that offers researchers a comprehensive introduction to collecting, interpreting, and presenting visual data (such as photos, videos, film, and other images) as part of social science research. Through this work, he has helped scholars, students, and practitioners understand how to integrate visual data into qualitative research — transforming images from mere illustrations into meaningful, analyzable evidence.

Marcus Banks also contributed to the broader field by publishing works on ethnographic film, visual anthropology theory, and the history of visual methods — making his scholarship influential among anthropologists, sociologists, communication scholars, and qualitative researchers across disciplines.

His legacy continues to guide those interested in visual ethnography, qualitative research design, and innovative methods for understanding social life through images and multimedia data.

SAGE Publications is a world-renowned independent academic and professional publisher, widely respected for advancing knowledge across the social sciences, humanities, education, health, business, and research methods. Founded in 1965 and headquartered in Thousand Oaks, California—with major offices in London, New Delhi, Singapore, and Washington, D.C.—SAGE is committed to supporting scholars, educators, and professionals with high-quality, peer-reviewed content.

Over the decades, SAGE has become a trusted name in academic publishing by focusing on rigorous scholarship, global relevance, and learner-centered resources. It publishes an extensive range of books, journals, reference works, and digital learning tools designed to support university teaching, professional practice, and advanced research.

SAGE is particularly well-known for its contributions to research methodology, education, sociology, psychology, public health, and business studies. Its publications are used in universities, research institutes, and policy organizations around the world.

With a mission to empower knowledge and inspire innovative thinking, SAGE Publications continues to lead in academic and professional publishing—helping students, researchers, and practitioners stay informed, skilled, and future-ready.