2011 Edition

Fundamentals of Qualitative Research: A Practical Guide

by Johnny Saldaña

Publisher: Oxford University Press

Uncategorized

৳ 550.00

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Introduces qualitative research in a clear and simple way
Explains what qualitative research is and why it is important
Compares qualitative and quantitative research approaches
Focuses on studying human behavior and lived experience
Guides readers in forming qualitative research questions
Explains common qualitative data types (interviews, observations, documents)
Introduces basic principles like reflexivity and ethics
Explains sampling and credibility in qualitative studies
Shows how to analyze and interpret non-numerical data
Guides readers on presenting qualitative findings clearly

Title	Fundamentals of Qualitative Research: A Practical Guide
Authors	Johnny Saldaña
Publisher	Oxford University Press
Edition	2011
Number Of Pages	200

Johnny Saldaña is one of the world’s most influential scholars in qualitative research, widely admired for his ability to simplify complex methods and make them practical for researchers at every level. With decades of experience teaching, mentoring, and consulting in universities across the globe, he has helped countless Master’s and PhD students gain confidence in designing and conducting qualitative studies.

Saldaña’s approach to qualitative inquiry is grounded in real-world application, creative thinking, and systematic analysis. He is celebrated for his engaging teaching style, clear writing, and practical insights that help researchers transform raw data into meaningful understanding. His extensive background in theater and the arts further enriches his methodological perspectives, allowing him to uniquely explore human experience, emotion, and interpretation.

Fundamentals of Qualitative Research: A Practical Guide introduces readers to the essential principles of qualitative inquiry in a friendly and accessible way. Saldaña explains how to form strong research questions, collect rich data, build trust with participants, and analyze findings with depth and integrity. The book is filled with real examples, step-by-step explanations, and guidance on best practices — making it a perfect choice for beginners and a valuable refresher for experienced researchers.

Johnny Saldaña’s contributions continue to shape how qualitative research is taught, understood, and practiced around the world. Anyone seeking to produce rigorous, insightful, and ethically grounded research will find him to be an inspiring and reliable mentor through his writing.

Oxford University Press (OUP) is one of the most prestigious and trusted academic publishers in the world. As a department of the University of Oxford, OUP has a long-standing mission to advance knowledge, learning, and research on a global scale. With centuries of publishing excellence behind it, OUP is recognized for producing high-quality books, journals, and digital academic resources across every major field of study.

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