1st Edition

Analyzing Qualitative Data with MAXQDA: Text, Audio, and Video

Publisher:

৳ 600.00

📚 Book Features & Quality
🔹 Premium Paper: Off-white Karnaphuli paper, 80 GSM
🔹 Perfect Size: B5 (a little smaller than A4 but bigger than standard books)
🔹 High-Quality Print: Computer printed, sharp and clear fonts
🔹 Durable Binding: Forma binding, strong and long-lasting
🔹 Elegant Cover: Paperback, portable and attractive design
🔹 Comfortable Reading: Ideal for eye comfort

Description

  • A practical, step-by-step guide to qualitative and mixed-methods data analysis using MAXQDA
  • Explains how to manage different data types in one project (text, audio, video, images, PDFs, surveys)
  • Guides readers through the full research workflow from project setup to final analysis
  • Shows how to transcribe audio and video data directly inside MAXQDA
  • Teaches systematic coding of texts and multimedia materials
  • Explains how to build and refine coding frameworks
  • Introduces variables, code frequencies, and basic quantification of qualitative data
  • Covers summarizing, paraphrasing, and creating case overviews
  • Demonstrates comparison of cases, groups, and categories
  • Includes visualization tools such as charts, maps, and mixed-methods displays

Who Should Read This Book

  • Master’s students conducting qualitative research projects
  • PhD students working with interviews, focus groups, or mixed data
  • University researchers in social sciences and education
  • Researchers in psychology, public health, and organizational studies
  • Business and market researchers using qualitative methods
  • Practitioners doing field research or needs assessments
  • Beginners who are new to computer-assisted qualitative analysis
  • Experienced users who want to use MAXQDA more systematically
  • Research teams working collaboratively on large projects

Why This Book Matters

  • Connects qualitative research theory with real software-based practice
  • Helps researchers handle complex and large qualitative datasets efficiently
  • Promotes methodological rigor and transparent analysis processes
  • Supports both qualitative and mixed-methods research designs
  • Makes advanced MAXQDA features accessible through clear explanations
  • Encourages structured, well-documented research workflows
  • Improves the quality and clarity of qualitative findings
  • Saves time by showing efficient analysis techniques
  • Builds confidence in using professional research software
  • Helps turn raw qualitative data into meaningful, publishable insights
   

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