Doing Qualitative Data Analysis with NVivo
Publisher: Springer
৳ 550.00
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Premium Paper: Off-white Karnaphuli paper, 80 GSM
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- Introduces NVivo for qualitative and mixed-methods research
- Explains how to set up and manage NVivo research projects
- Shows how to import and organize text, audio, video, and images
- Teaches systematic coding of qualitative data
- Explains theme-based and case-based coding clearly
- Introduces queries, matrices, and comparisons
- Shows how to write and manage analytic memos
- Explains data visualization using models, maps, and charts
- Covers focus groups, social media, and web-based data
- Explains AI-assisted coding and advanced NVivo tools
Title | Doing Qualitative Data Analysis with NVivo |
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Number Of Pages | 298 |
Dimitri Mortelmans is a leading scholar in qualitative research methodologies and one of the most trusted trainers in NVivo software for data analysis. With many years of experience in social science research and academic teaching, he has guided countless students, researchers, and professionals in mastering the practical skills needed to work confidently with qualitative data.
Mortelmans is recognized for his ability to translate complex analytical processes into clear, step-by-step guidance. His practical teaching style helps researchers move from raw interviews, texts, or multimedia sources to meaningful insights that strengthen the quality and impact of their research.
His book, Doing Qualitative Data Analysis with NVivo, has become a valuable resource for anyone who wants to learn how to analyze qualitative data using one of the most powerful research tools available today. It offers real examples, structured techniques, and helpful tips that make the learning process easier — especially for beginners.
Dr. Mortelmans continues to contribute to the advancement of qualitative methodology through his publications, workshops, and academic leadership. Readers of this book can feel confident that they are learning from a dedicated expert who understands both the technical and interpretive sides of data analysis — ensuring strong, credible, and insightful research results.
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