Qualitative Data: An Introduction to Coding and Analysis

Carl Auerbach and Louise B. Silverstein are well-known scholars in qualitative research and psychology, recognized for their ability to help students and professionals understand how to transform raw qualitative data into clear, meaningful findings. Their work focuses on practical methods that make coding and analysis approachable — even for those new to qualitative inquiry.

Carl Auerbach is an experienced researcher and educator who specializes in guiding students through research design, data interpretation, and analytic reasoning. His teaching emphasizes structure and clarity, enabling researchers to extract deeper insights from interviews, observations, and narrative data.

Louise B. Silverstein is an acclaimed psychologist whose research explores social and human experiences with a strong focus on equity and real-world impact. She brings an empathetic and participant-centered perspective to qualitative analysis, helping researchers stay grounded in the voices and lived realities of their participants.

Together, they authored Qualitative Data: An Introduction to Coding and Analysis — a highly practical guide that simplifies the coding process using an accessible step-by-step approach. The book teaches readers how to move from transcripts to themes and theoretical conclusions without losing the richness of qualitative data.

This resource is ideal for students, social scientists, educators, and applied researchers who want to produce strong, credible qualitative research. Auerbach and Silverstein ensure that readers not only understand how to code data, but also why the process leads to deeper and more impactful interpretations.