1st Edition

The Essence of Research Methodology : A Concise Guide for Master and PhD Students in Management Science

by Bartjan W. Pennink,Jan Jonker

Publisher: Springer

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৳ 500.00

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Premium Paper: Off-white Karnaphuli paper, 80 GSM
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Explains what research methodology really means
Introduces methodology as a framework, not just methods
Presents the “Research Pyramid” model clearly
Explains research paradigms and philosophical assumptions
Clarifies ontology and epistemology in simple terms
Distinguishes between methodology, methods, and techniques
Compares qualitative and quantitative research approaches
Guides readers in choosing suitable research designs
Explains how to build conceptual research models

Title	The Essence of Research Methodology : A Concise Guide for Master and PhD Students in Management Science
Authors	Bartjan W. Pennink, Jan Jonker
Publisher	Springer
Edition	1st
Number Of Pages	189

Jan Jonker and Bartjan W. Pennink are highly regarded scholars in management science, known for their strong contributions to research methodology, organizational studies, and academic development. Their work has guided countless Master’s and PhD students in understanding how to design and carry out rigorous, well-structured research projects.

Jan Jonker is a leading professor recognized for his expertise in sustainability, organizational change, and management research. With a long career in teaching and supervising advanced academic work, he focuses on helping emerging researchers think critically, choose appropriate methodologies, and translate complex ideas into clear, impactful studies.

Bartjan W. Pennink is an accomplished academic with deep experience in research design, international business studies, and practical project guidance. He is known for supporting students in transforming their research ideas into well-organized scientific inquiries that deliver meaningful results.

Together, they have authored The Essence of Research Methodology: A Concise Guide for Master and PhD Students in Management Science, a highly practical resource that simplifies the journey from research question to final thesis. The book provides essential tools, step-by-step explanations, and professional insights that help learners avoid common pitfalls and produce high-quality academic work.

This guide is perfect for postgraduate students who want to build confidence in their research skills, understand methodological choices, and complete their thesis or dissertation with clarity and success. With Jonker and Pennink as trusted mentors, readers gain strong foundations for both academic achievement and a future career in scholarly or applied research.

Springer is one of the oldest and most prestigious academic publishers in the world, with roots dating back to 1842 when Julius Springer founded the original publishing house in Berlin.
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